By: Dr. Mary Ann Wojton
Before the pandemic, Partners in Prevention, in Hudson County, New Jersey, used billboards to share their public service announcements (PSAs). When COVID-19 forced the state of New Jersey to lockdown, coalition staff explored different options to share their message with people who were staying home.
Working with National CineMedia (NCM), the coalition could get the PSAs they created into people’s homes through streaming services, including Basic Hulu and Sling. Coalition PSAs could also be included as trailers before select movies rented from a streaming service.
The coalition worked with NCM to target subscribers, focusing on Hudson County residents. They could ensure coalition PSAs would be seen by youth by aligning them with content expected to do well with teen audiences.
To learn more about how coalitions pivoted during the pandemic, check out our report, Pivoting During a Pandemic.
